A complete outreach system for more event bookings.
Reach potential clients and partners, start meaningful conversations, and stay connected for future events.
INITIAL helps event businesses create new booking opportunities and grow the value of the relationships they build.
See If You Qualify
INITIAL builds and manages an email outreach system that connects your event business with people who book, plan, host, or recommend event services.
We research prospects that match your services, location, preferred event types, availability, and booking requirements. Depending on your business, that could include event planners, venues, corporate event teams, hospitality businesses, and complementary vendors.
We write and send personalized emails, manage follow-ups, monitor responses, and refine the campaign over time.
A person reviews every positive response before it reaches your team. Qualified opportunities arrive with the contact details, conversation history, reason the opportunity qualifies, and recommended next step.
What’s included
- Campaign setup built around your services and booking goals
- Research into relevant potential clients and partners
- Personalized email outreach and follow-ups
- Response monitoring and human lead qualification
- Organized lead handoffs with clear next steps
- Ongoing campaign adjustments
You control the pace.
We agree on what qualifies as a lead before launch, and you set how many qualified leads you’re willing to receive each month.
Lead charges apply only to opportunities that meet those agreed requirements. Your team handles quotes, sales conversations, and closing bookings.
100x Repeat
Booking Boost
Give your clients and partners a reason to book you again.
Ask About Repeat Booking Boost Winning a booking or joining a venue’s preferred-vendor list is only the beginning.
Available exclusively to 100x Event Lead Engine clients, the 100x Repeat Booking Boost helps you maintain the relationships you’ve worked to build.
INITIAL organizes your client and partner contacts, manages follow-ups, shares relevant updates, and tracks seasonal and recurring event opportunities.
Whether it’s a company’s annual celebration, a planner’s next wedding, or a venue’s upcoming event, we help keep your business in consideration.
What’s included
- Organized client, venue, planner, and partner contacts
- Ongoing relationship follow-ups
- Relevant service and availability updates
- Seasonal and annual event reminders
- Outreach to encourage repeat bookings and referrals
- Tracking of opportunities generated by your partnerships
Build partnerships that produce more than a listing.
We track which relationships generate inquiries, referrals, and bookings. When an established partnership becomes inactive, we work to restart the conversation and use the Lead Engine to pursue additional opportunities.
Find new opportunities.
Make every relationship count.
The 100x Event Lead Engine creates new conversations with potential clients and partners.
Your team turns qualified opportunities into bookings.
The 100x Repeat Booking Boost helps you stay connected after the first win, encouraging future bookings and referrals.
Together, they support both new business development and ongoing relationship growth.
A few things
you might be wondering.
Who is this for?
Established event businesses that have the capacity to take on more bookings and want to reach potential clients and partners through targeted outreach.
Who will you contact?
We select prospects based on your services, location, and booking goals. These may include event planners, venues, corporate event teams, hospitality businesses, and relevant referral partners.
What counts as a qualified lead?
We agree on qualification requirements during setup. Every positive response is reviewed by a person, and only opportunities that meet those requirements are delivered as qualified leads. A contact on a prospect list is not automatically a qualified lead.
Do you handle the sales process?
We handle research, outreach, follow-ups, and lead qualification. Your team handles consultations, quotes, proposals, contracts, and closing bookings.
Can I control how many leads I receive?
Yes. You set a monthly qualified lead limit so the campaign aligns with your capacity.
Can I purchase Repeat Booking Boost by itself?
Repeat Booking Boost is available exclusively to 100x Event Lead Engine clients.
Are bookings guaranteed?
No. We create qualified opportunities and support relationship development. Final bookings depend on factors such as fit, availability, pricing, and your sales follow-up.
Let’s build your next source of bookings.
Tell us about your event business, service area, available capacity, and ideal bookings. We’ll review your information and determine whether our services fit your goals.
See If You Qualify