INITIAL

Outreach for event businesses

More event bookings.
More partnerships.
More repeat business.

Connect with venues, event planners, and companies that can book your services and recommend you for future events.

See If You Qualify Explore Our Services
An elegant event space with catering, floral design, live entertainment and production teams preparing for guests
Built for event businesses ready to take on more bookings.Connect. Book. Repeat.

Book more events.
Build relationships that keep you booked.

An event photographer concentrating on her next shot

Your next booking could come from one client. A valuable partnership could introduce you to many more.

Finding those relationships takes time: researching venues, tracking down event planners, introducing your services, and following up.

INITIAL manages that work for you. We connect your business with people who organize events, hire vendors, and recommend services like yours.

We handle the research, personalized email outreach, follow-ups, and lead qualification, helping your event business build valuable relationships while you focus on delivering unforgettable events.

Once you win a client or establish a partnership, we help you stay connected and in consideration for upcoming events, repeat bookings, and referrals.

The 100x event
growth system.

Soft light on theatrical curtains

100x Event
Lead Engine

Get in front of the people who book events.

We research potential clients and partners, introduce your event business through personalized email outreach, and manage the follow-ups.

Every positive response is reviewed by a person before it reaches your team. You receive qualified opportunities for event bookings and partnerships, with the information you need to take the next step.

Explore the Lead Engine
Folded event linen with soft shadows

100x Repeat
Booking Boost

Turn today’s connections into tomorrow’s bookings.

A successful event should be the beginning of a valuable relationship.

We help you stay connected with past clients, venues, planners, and referral partners through ongoing communication and timely follow-ups, keeping your services in mind when the next event comes around.

Available exclusively to 100x Event Lead Engine clients.

Explore Repeat Booking Boost

100x is our product branding. It is not a guarantee of growth or bookings.

Connect.
Book. Repeat.

  1. 1

    We find the right connections.

    We research potential clients and partners that match your services, location, and booking goals.

  2. 2

    We start the conversation.

    We manage personalized email outreach, follow-ups, and human lead qualification.

  3. 3

    You secure the booking.

    Your team handles consultations, quotes, proposals, agreements, and delivering the event.

  4. 4

    We help keep the relationship growing.

    With Repeat Booking Boost, we manage ongoing communication to encourage future events, repeat bookings, and referrals.

Built for businesses
that bring events to life.

A DJ and saxophonist performing at a private event
DJs, musicians & entertainment agencies
A professional photographer working at a reception
Photographers & videographers
A chef preparing canapés beside an event bar
Caterers & mobile bar services
Contemporary event seating and photo booth setup
Event rental & photo booth companies
A florist arranging a reception centerpiece
Florists, decorators & event designers
An AV technician operating a stage sound console
Event production & AV companies

And other established event service providers.

If your business has the capacity for more bookings and wants to build relationships with event clients and partners, we’d like to learn more.

Illustrative event-business imagery.

Ready for more event bookings?

Tell us what you offer, where you work, and the types of events you want to book. We’ll review your business and see whether INITIAL is a good fit.

See If You Qualify